The ROI of Custom Phone Numbers
A vanity number gives your business a unique brand identity and increases customer trust. It’s inexpensive to make your company stand out in the marketplace.
Moreover, all vanity numbers come equipped with call tracking. This makes it easy for businesses to track ROI from their marketing campaigns.
Increased Sales
In addition to helping customers recall your business number, vanity numbers also increase brand awareness for your company. For example, if you’re a local doctor, you can create a number that spells out your local area code + BESTDOC. When someone sees your advertisement, they’ll know who to call based on the memorable number. That is why you get an 818 area code phone number; you need to think of the best number representing your business.
Additionally, custom phone numbers are extremely easy to implement. Unlike marketing automation or building a strong social media presence, which requires significant time and expertise to get up and running, custom phone numbers can be created and activated within one business day. With a small one-time activation fee and affordable per-minute costs, making your business numbers a major marketing asset that drives more sales is easy.
A memorable local or toll-free business number immediately projects your credibility as an established, professional organization. This boost in trust can be especially beneficial for new or small businesses vying to gain market share.
Plus, when you link your custom phone numbers with call tracking and analytics, it’s easy to identify which marketing campaigns generate leads and sales. This information can be used to optimize your marketing strategy and improve ROI. In an age where attention spans are short and marketers compete for consumer interest across multiple platforms, a customizable phone number is a perfect way to catch people’s attention and drive more sales.
Increased Conversions
In a world where web leads are the norm, phone conversations allow prospects to build rapport with a business and ultimately become clients. A custom number ensures that a lead can quickly find a company and connect with the right person to take their next steps. A personalized phone number can make it easier for a potential customer to remember, increasing their chances of reaching out again.
Vanity numbers are designed for easy memorability, leveraging patterns that make them catchy and memorable. They can include digits, letters, and even words related to your brand or industry. Examples of iconic vanity numbers include 1-800-FLOWERS and 1-800-CONTACTS.
These numbers also give your business a sense of legitimacy, making you stand out in the market and enhancing your reputation. They convey a sense of stability, professionalism, and reliability to your customers that can improve response rates in marketing campaigns and boost customer loyalty.
Depending on your goals, you can choose from local or national prefixes when setting up your new number. A national number may provide a sense of scale and consistency that appeals to your audience, while a local number gives a more personal feel.
Increased Customer Satisfaction
People tend to trust businesses they call more than those they email, perhaps because of the personal touch that a voice lends to communication. This connection can be invaluable in fostering customer loyalty, increasing brand loyalty, and encouraging repeat purchases and referrals.
The branded feel of a custom phone number is also helpful for projecting a sense of professionalism. A custom vanity number that echoes your brand name, slogan, or key selling points can give you a leg up in brand awareness. People will remember your business by its number, a consistent feature across all your marketing channels.
While most marketing campaigns have a shelf-life, your custom phone number will live on. It constantly reminds you of your products or services and will continue to build brand awareness, especially when you pair it with retargeting and cross-channel marketing.
With the right call-tracking solution, you can create a single virtual number that will work across all your marketing channels. This helps eliminate confusion for your teams, improves data quality and usability, and promotes a seamless customer experience. Unstandardized formatting in phone numbers can slow down teams, cause data issues between systems, and lead to duplicate customer records.
Increased Reputation
You can use your vanity phone number to promote a marketing campaign, boost customer satisfaction and growth, or provide an easy way for your clients to contact you. Whatever the reason, having a custom local or toll-free number will help you stand out from your competitors and improve brand recognition.
Whether you choose a simple sequence of digits or one that spells out keywords, a custom vanity number conveys a sense of professionalism and is a great way to build trust with potential customers. Besides, customers are more likely to remember an easily recognizable business.
With so many marketing campaigns, ads, and other promotional material competing for people’s attention, ensuring your message stands out is crucial. Adding a memorable vanity number is an easy and cost-effective way to achieve that.
People also remember businesses that easily identify with a memorable name, image, or slogan. Unsurprisingly, 1-800-GOT-JUNK, DirecTV, and other famous brands are instantly recognizable with their unique, memorable names. Using a unique mobile number that is easily remembered and associated with your business will establish a strong reputation that will last despite changing ad campaigns or other marketing strategies. This will also help you maintain responsive telephone communication with your customers, which can be difficult to accomplish in a digital world.
