Business cards are more essential than you think
In the business world, a company’s business cards are often its first impression. If you’re trying to make a good impression on potential customers, business cards are an important way of doing this. A business card is the first thing a prospective customer will see when looking at your company, so make sure you’ve chosen the best printing services for your business cards.
An essential part of branding.
Business cards are essential to any company’s branding, and you must ensure that your business cards are well-designed. A poorly designed card can send the wrong message about your business, which could be enough to cost you an important customer.
For example, if a customer receives a cheap-looking card with handwritten ink on it, they may think that you are a fly-by-night operation with little regard for quality or professionalism. And even if this isn’t true in reality, their perception will affect how they view your company as a whole and could ultimately lead them away from doing business with you!
Companies spend billions on business cards.
There’s more to it than just a piece of paper with your name and contact information. Business cards are the first thing people see when they meet you, so it’s vital that your business card is well-designed and reflects the professional image you want to project.
A well-made card will help people remember who you are, which can be especially critical if they’re trying to decide whether or not they want to do business with you. Business cards are another way other people get exposed to how great your company looks and feels in person.
Change designs to show growth.
Most companies use the same design for their business cards for years, then change methods to show their growth and maturity. They want to keep their brand consistent so that customers recognise them, and they want to show that they are progressive, innovative, or dynamic.
Different colours and designs help customers remember which company is which.
Make sure to make your business card just another piece of paper. It’s the face of your business, so make sure it stands out! Colours and designs help customers remember which company is which.
Customers are more likely to remember a company with a unique business card. You can experiment with the following with your printing services provider until you find what is best for your company:
- Red: Passion, love, energy, heat and anger.
- Orange: Creativity, happiness and fun.
- Yellow: Optimism, cheerfulness and sunshine.
- Green: Growth and prosperity.
- Blue: Trust or loyalty.
- Purple: Luxury or royalty in some cultures, while others associate it with spirituality and mourning
Make sure your business card is manageable.
The standard size for business cards is 2″ x 3.5″. This is the size that people are used to seeing, so if you make your cards larger or smaller than this, people will be surprised by it.
Being too large makes them hard to hold and harder to fit in wallets or purses.
Similarly, making them too small can cause people to lose respect for what you have on offer as they will likely think of them as something disposable and not worth keeping around long term. If you’re giving out your business card at conferences, networking events or other places where they might be read while standing up, it’s best if they are easy enough to hold.
Conclusion
If you’re wondering how to design the front of your company’s business card, remember that it’s the first thing your potential customers will see. You should ensure that your business card has everything they need to remember you later.
